Creating engaging content that your customers would love to read won’t cut it. You have to create content that your users would love to share or talk about for your social media marketing strategy to work. How do you do that? By creating visual content.
Social media websites like Pinterest, Facebook, Instagram, and Youtube are predominantly platforms where visual content outperforms others and often goes viral. Why’s that?
A large part of your brain focuses on visual processing, allowing humans to process images at an incredible speed. The human brain can recognize familiar objects in just 100 milliseconds, making images the perfect way to communicate in today’s highly distracted world.
Social media websites are like X-factor try-outs where you’re competing amongst 100 others. Except you don’t get to own the stage for a minute, you must compete alongside all your competitors and hopefully beat them. There’s no consolation prize for runner-ups. You have to dazzle the audience and make them forget your competitors by a long shot. How do you grab attention? By using images. Your post is ten times more likely to get an engagement if you have added a photo.
Why? It’s partly because of the animal brain at work. Our brains are wired to respond quicker to images, colors, and eye-catching patterns.
Just an image won’t cut it. You have to use images to catch the attention of your target audience.
We have created an infographic to look at some interesting statistics about social media in 2021 and why visual content will help you dominate social media marketing.