Persuasive Speech Guide

An Introduction to Persuasive Speech

Do you wonder how you could conquer the world? Winning the world doesn’t implicate war. One can win the world or gain his audience focus just on his convincing skills. And the art of grasping audience attention through a presentation is called persuasive speech. A persuasive speech aims to inform, educate, convince, or motivate the audience to do something. In such a speech, you are trying to sway the audience to accept your opinions. It’s a psychological fact that not a single speech can convince every audience, and not all perspectives can persuade the audience. The metrics for measuring the success of a persuasive speech is audience willingness to consider the speaker’s argument. So, whether you want to gain votes in an election, change the audience’s mind on important, encourage the audience for some aspects, then persuasive speech is the best way to blow the minds of the audience.

Persuasive Speech Guidelines

One of the finest examples of a persuasive speech is the sales presentation. While sales presentations, a professional presents the product in such a way that the audience gets convinced to buy a product. However, if a consumer isn’t convinced form the first sales pitch doesn’t mean pitch got failed. Persuasion is the next step. Consumers often need several persuasion pitches, and several other outside market information’s before they are ready to accept a new view.

Components of Persuasive Speech

Persuasive Speech Guidelines

Persuasive speech is an amalgamation of both logical and emotional appeals. Logical appeals are arguments that showcase a set of information and show why a conclusion is rationally true. Emotional appeals are appeal that seeks to make the audience emotionally engaged in a product or idea and make the audience feel in a certain way that they accept the conclusion.

How to Succeed?

The success of persuasive speech is beyond the words of the speech. Willingness of audience, body language of speaker, environment of the presentation scales the success rate of persuasive speech. Try to add emotion or share personal experience audience is more likely to listen to your argument.

Goals of Persuasive Speech

The initial goal of a persuasive speech is to convince the audience to accept the viewpoint of the speaker. However, rather than convincing the audience, a persuasive speech can be designed to internalize audience thoughts, actuate, and stimulate the audience.Persuasive Speech Topics

  • Convincing:  The persuasive speech can be designed to cause the audience to internalize and believe a viewpoint that they previously reject or unbelieves.
  • Actuation: The goal of the actuation presentation is slightly different. It is designed to motivate the audience to do something or to take action. This type of speech is only useful when an audience shares the same point of view.
  • Stimulation: Persuasive speech can also be used to enhance intensity to which the audience believes an idea. The speaker understands that an audience already supports or belief an idea but not to the degree he/ she likes.

Different Types of Persuasive Speech

Persuasive speech is given to influence the listeners and to agree with a particular point of view. Primarily there are three types of persuasive speech.

  • Factual Persuasive Speech: In such type of speech existence of a particular thing or whether particular aspect it true or not is debated and is even backed up with concrete evidence.
  • Value Persuasive Presentation: In such type of speeches, it is discussed whether some fact is true or not is discussed. The ethical or moral aspect of an issue is even questioned.
  • Policy Persuasive Speech: In such type of speech audience is being convinced to support a policy or reject it.

Steps to Write a Successful Persuasive Speech

Every individual has inbuilt convincing skills or a certain level of persuasive skills. Whether it can be of salesman convincing its customers, parents convincing its child to study persuading revolves our day to day lives, but we don’t realize.

  • Get Thorough With Your Topic: Its crucial t have deep knowledge about the topic. If the topic is new or you aren’t well-versed with the topic, refer to books, articles, etc. Get master about the topic you are speaking on as any time you can be cross-questioned by your colleagues, clients, or audience.
  • Know Your Goals: Before you start preparing your speech, know about the goals which help you to tailor the content to meet your goals. Clarify whether you want to convince the audience, or just need to motivate them and so on.
  • Understand Your Audience: If you aren’t aware of your audience type, then you can’t expect success. Knowing your audience type, their view, knowledge about the topic influence the content of your speech.
  • Choose Right Approach: Based on your speech and audience type, you can opt for the approach to convince the people. There are generally three types of approaches.
    • Ethos: These appeals to the audience’s ethics and morals
    • Pathos: These appeals to audience emotions
    • Logos: These appeals to audience logic or intellect.
  • Make it Personal: Often, try to add emotions in your presentation as it’s the best way to change the minds of the audience.Persuasive Speech Format
  • Organize Your Content: A great content but in an unorderly format can make your audience puzzled. If your content is not organized coherently, then your speech is supposed to be an utter waste.
  • Know Your Content: Nothing can be worse than reading your content line by line. It doesn’t only make you sound rigid, monotonous, and boring, but you will also lose your audience’s interest and creditability.
  • Storytelling Techniques: Who doesn’t like stories? In fact, no one. Imagine if you could translate your lengthy and boring scientific proven approaches into a story. It seems interesting, right? Yes, it can be easily be done if you have storytelling techniques. It’s as easy as reading a book. Remember, don’t bombard your audience with facts and figures; instead, tell them a short story that replicates your research. If you are nervous to address you audience then here we have an ultimate guide for you. Refer How to Speak in Public Like Pro and surely you will become a Pro speaker.
  • Concisely Opt the Words: It is proven that words play an immense role in swaying the minds of the audience. When you are writing or speaking to persuade the audience to use first-tense like “You often,” it makes the audience feel special and relatable.
  • Reinforce Your Messages: There are several ways by which you can add weightage to your message.
    • Repetition: Repetition of words or sentence in a presentation lets the audience to rethink about it. But don’t repeat it again and again as it will sound frustrating.
    • Visuals: Visuals are a powerful tool to reinforce your messages. It doesn’t just make your presentation attractive but also makes content retaining.

Persuasive Speech Guide

If you’re aware of how to give a persuasive speech, then you could definitely win in your personal and professional life too. If you are a new-comer, then commit to the above tips and start practising, and soon you are going to master in it. if you want to learn about how to design a presentation then check out our How to Create a Compelling Presentation blog.

 

 

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