best ways to follow up with customers

Best Ways to Follow Up with Customers

Life is like a follow-up especially, especially when you are a sales or marketing executive. The make and break of your deal rely on how you follow up. Follow up is the tweak from where you start turning your leads into potential clients. How many times do you follow up before moving on? Most people give up soon. But remember, without a good follow up approach, marketing is just like harvesting a crop just to let it spoil on the fields.

Before digging out the topic deeper, let’s understand what lead and Follow-ups are.

A “lead” is any individual or an organization that has shown interest in your business. The way of expressing interest could be like filling online forms for attending your webinar, subscribing to the newsletter, or sharing your contact details, emails, or social media handle. A lead is seen as potential clients or customers. According to some surveys:

  1. According to Glenster Research – Only 25% of leads are legitimate and should advance to sales.
  2. Sales representatives make an average of 1.3 (attempts) call before giving up on leads.

A “Follow up” is a way of approaching your leads and convincing them to try out your product or service. Nowadays, in such a competitive scenario customer doesn’t want businesses to buy their interest; instead, they want them to earn it. Following up the leads can be a tricky job for marketing and sales executives—even it consumes a lot of time and hours. While follow up always a question constantly keeps on nagging. What’s the line between persistent and annoying? How do I follow up enquiries? Due to fear of crossing that line, most executives don’t take up the courage to approach the leads twice. If you are not organizing follow up campaigns, you are losing a large portion of share on converting prospects that would become your customers if you have approached them over twice or trice.

best ways to follow up with customers

It’s easy to recall the initial contact, meeting, or the mail you have sent to someone special. When you reach out to a person, you feel great about yourself. You have excellently done your job. You got a lead, and you have reached out. You have asked for a meeting, call, or reply. Now all you can do is to sit back and wait for the response. And that’s the problem. Many professionals don’t have the dare to accept being avoided. Many executives contact their lead once and wait for their response. It’s really a wrong approach.

You can have a winning product or service to offer; you have a great aspiration for your business, you are working hard and enjoying great profits. But if you aren’t earning more from your sales and marketing efforts, then soon your profits are going to soar. To get rid of such a situation, you need to learn one thing that improves your follow-ups.

Follow-ups are efficacious for business success. The faster you follow upon approach, the more likely you are to close a deal. According to a survey, 76% of consumers buy from the company who approach them first. Since you have invested much of generating leads and leads started floating in, it’s the crunch time – it’s the time of turning them into paying customers.

Effective Follow Up Strategies

best ways to follow up with customers

Following up with customers should be at the top of the priority list of business executives. Here are some of the technique which you can use to connect with your interested prospects:

  • Follow a Schedule: When a customer shows interest in your business by sharing contact details, filling forms, etc. Then they are most likely to buy from you and is considered as hot leads. But you should follow a schedule. There are three elements which you need to get it right:
    • Timing: 76% of customers are more likely to buy from the businesses that approach them first. Be quick to act upon, be responsive, and instantly spot the signs indicating that lead if warming up.
    • Regularity: Leads only to buy when they ready, so be in regular touch with the leads, as it nurtures the relationship or the bond made.
    • Relevance: Do always remember, there’s just a small gap between persistent and annoying. Send only relevant, valuable, or generous offers or product detail that your audience may need shortly.
  • Send Thank You or Welcoming Note: As a part of the follow-up approach, it’s important to give your audience a personalized feel. Send emails or messages or attach a card with the invoice. It’s important to say thanks after a sale as it makes the customer realize the company values their business. Try to add a personalized touch to your messages by adding customer names and adding messages like” we are here for you,” etc. Send tempting notes to your consumers find some alluring designs here at PowerPoint Diagrams gallery.
  • Make Timely Follow Up: Many marketing and sales associates don’t want to get in the hustle of follow-ups due to fear of getting rejected or negative feedback. Most executives contact the leads and wait for their response. It’s utterly a wrong approach. When you follow your leads through calls, emails, messages, etc., mapping out a plan to attack isn’t just convenient but also important.
  • Treat Every Lead with Respect: Even if you find it’s a cold lead, initiate a genuine conversation that will hold their interest and nudge them gently forward. Be prepared with the question, listen to them carefully and figure out how you could make their lives easier.
  • Keep Lines Open for Communication: While your prospects are in your minds every day, the same doesn’t apply. best ways to follow up with customersUnderstand your customers and always value their work schedule. Ask your clients permission to contact them. And in the assigned time, contact them or send valuable content based on their interest and needs. This is the time of consolidating the trust between you and your clients.
  • Think Second Sale: Talking to existing customers might seem like a waste of time, but it’s a key to future sales. Marketing specialists shouldn’t forget there’s a huge potential for revenue in their existing customers too. According to a survey published by Harvard Business Review, it costs five to 25 times more to sell to a newer customer than an existing one. There’s a trust build between the customers and a brand. And they are likely to buy the product or service you launch. You can even arrest audience focus by using astonishing templates. To find check out our Presentation template gallery.

It’s always recommended to be persistent in your follow up approach, but it can get annoying too. But don’t fret if you stay polite, adopt newer approaches, schedule your follow-ups and try a different medium to contact your leads. You are most likely to get a positive response without being irritating. For some follow-up, strategies tend to be time-consuming and painful. It’s true, and in some cases, it really can be nerve-wracking. But if you have effective follow-up strategies, then it’s guaranteed you are likely to turn your prospects into potential customers.





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